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English Morphology in Advertising
二 〇 一 〇 年 十二 月
English Morphology in Advertising
Abstract: Advertising language is fascinating and persuasive. The use of the vocabulary has its unique novelty.This paper set English advertising as an example to have a tentative discussion of the characteristics of the use of vocabulary.
Key words：English; advertising language; lexical features
As China has successfully joined the WTO, the world economy growing trend towards integration. Every day we are full of advertising exposure to society. Not only is the Chinese advertising.,advertising in various languages, especially English ads everywhere. Ads into millions of households, to infiltrate every aspect of people"s lives. In English advertising, shoddy, dull monotony of course there are, but in many ingenious, innovative, and unique superior works. This high-quality advertising in the language who have great attention to make great efforts. To lively, interesting results. Is a readable literary masterpiece, the fight for customers, expanding trade, open markets, promote competition played an important role. As an important part of English advertising language of an ad - ads in English, in addition to the general characteristics of the English language, there are also its significant features, and this is precisely the characteristics of significant performance in its vocabulary. The smallest as a language, the use of the most basic independent unit of the article in the understanding of the word plays an important role in the process. Whether the reader, or the translator is concerned, there is no clear meaning, it would not grasp the meaning of sentences and articles. Therefore, this article intends to ads in English as an example. Lexical features for some of their preliminary study.
2.1 Evaluative adjectives and adjectives comparative and superlative
2.1.1 Usually use strong colors compliment evaluative adjectives
Extensive use of English advertisements often strong colors compliment evaluative adjectives in order to make advertising the products or dissemination of information in the minds of consumers a vague but beautiful image, so as to achieve marketing purposes. Such as: 1.Supreme Reds (Paris, L"Oreal hair dye cream series of ads) 2.With an ordinary facade but splendid interior decor, Royal Palaceis known as one of them ostexpenve apartment in Beijing. (Royal Palace Beijing real estate ads) Such advertisements in English to win the favor of people compliment the most common adjectives there: latest. up-to-date, fragrant. attractive. golden, successful, charming. comfortable. perfect, great, wonderfu1. first-rate, ever-lasting, super, unique, ideal and so on. These adjectives often make an ad suddenly enriched. No wonder the English advertising often jokingly as a "never ugly, no suffering, no wild wonderful world."
2.1.2 The extensive use of the comparative and superlative
Comparison of adjectives and the most advanced but also frequently appear in the ad, with the aim of comparison, the raise the quality of their products to meet consumer mentality and preferences. Such as: 1.Dale Batteries: the original and still be the best. (Dale Battery: original, best) 2.Let "s make things better. (Philips: Let us do a better job) Above two cases better use of comparative adjectives and superlative the best, let the reader in comparison to deepen the impression of the product, play a very good promotional effect. In addition, some businesses will boldly to utilize part of speech, to utilize such adjectives as verbs in a sentence, to "the south bank of Green River spring" effect. Such as: 3.Green your heart. (Health care products advertising Heineken: Let your heart is full of energy) 4.Good to the last drop. (Maxwell House coffee ad: to the last drop) the magical number of adverbs with exaggerated significance
2.2 The magical effect of adverbs with exaggerated significance
Many English ads are often exaggerated by a number with meaning or with full or adverb of universal significance, and achieved good results, such as adverbs in the following Magical listen: 1.Satisfaction Guaranteed Absolutely! (Home appliances ad) 2.No caffeine. Virtuallv no caries. Just a unique, sparkling citrus taste. A Fresca (Fresca drink slogan: no caffeine, trace calories. A unique citrus flavor, and Shen Yi Kuang heart.) 3.We have hidden a garden of vegetables where you"d never expect in a pie. (Vegetable pie ad) 4.Intelligence everywhere. (Motorola: Intelligence everywhere .) 5.To me, the past is black and white, but the future is always color. ( wine)
2.3 Simple but inflammatory verb
2.3.1 Often use a short verb
English advertisements often use some syllable or fewer letters short verbs, such as using get instead of obtain, buy place of purchase. With the use instead of utilize, etc., to make it simple and vivid language, the content at a glance. For example: 1.Buy one pair, get one free. (Sunglasses ad: buy one get one.) 2.Take TOSHIBA, cake the world. (TOSHIBA Electronics: with Toshiba, the world.) 3.A Mars a daykeps you work, rest and play. (Mars Chocolate brand advertising: a Mars chocolate a day, so you have a good work and rest.) 4.Impossible made possible. (Canon printer) 5.Honda has always made good carS. People / ove them. (Honda ad) English verbs are advertising these short daily lives of most people, meaning most explicit verb. Although the meaning of their own different, but they are used to represent the ad or the relationship between providers and consumers. Such as: have, get, give, buy, kep, and other major consumers of a commodity that the acquisition and ownership; see, take, taste, use and other consumers of a commodity, said the action and processes; and ask, like , love a certain product so that the consumer attitude and fondness.
2.3.2 The present participle of the verb form
Sometimes advertisers often use the verb form of a ing segmentation. Result in a "dynamic", giving vivid, lifelike feeling. If the product to the customer front, call at any instant, ready. For example: 1.Getn ~ g places in the business world is easier if your banker is there to met you. (Bank advertising) 2.Poetry in motion, dancing close to me. (TOYOTA Motor: Poetry in motion. Dancing close to me) 3.Connecting people. (Nokia phones) 4.Making Communities Together. (Taiwan"s Makoto Bank Advertisement: Solidarity Community)
2.4 Magical personal pronouns
In order to narrow the gap between advertisers and consumers in the distance. Enhance the consumer"s sense of participation (sense of participation), advertisers in English the use of personal pronouns is really spent a lot of effort, described pains. If the first person is often used to refer to advertisers, the second person to refer to the consumer, or a third person to refer the reader to understand the people. Consider the following example: 1.We lead others copy. (Ricoh printers: We lead, others follow.) 2.We integrate. . you communicate. (Mitsubishi Electric: We integrate. You communicate.) 3.Spoil our self and not) our figure. (Weight-Watcher ice cream: safe to eat. Do not worry about weight.) 4.She usually complains about my anniversary gifts. but this years he is going to smile. (Perfume ads) It is worth mentioning is, some magical advertisers often the first person to refer me the product itself, to sell the goods intended to be a living thing, give it to people"s character, ideas and activities, to thinking, talking, let self-introduction, and even boast. This is not only a deeper description of the product"s features and functionality, and ease of a vivid impression of consumers to make their feelings resonate with the ads. For example: 5.Time always follows me. (Rossini ladies fashion watch: when asked because I exist) 6.Just call me. be happy. (Far EasTone Telecommunications)
2.5 Flexible application of indefinite pronoun
Many advertisers to cater to the prevailing herd mentality of consumers sometimes use al1, everyone, none, nothing so that all "areas" in the indefinite pronoun, to increase their popularity, reflecting the extraordinary characteristics of a commodity or has been generally accepted by consumers. Such as: 1.All is well that ends well. (Tobacco advertising: the more able to get behind the more flavored JL) 2.Today "s Nobody. Tomorrow"s Somebody! (Somebody Taishin Bank credit cards) 3.None is more amazing than Alba Quartz. (Watch ad)
2.6 Using numbers, let the facts speak
Chinese advertising in order to make a product with a compelling, in general, commitments, but the expression of cultural differences in different ways. Chinese advertising in the usually "provincial superior Bu" (awarded the superior quality produced by the provincial government and the Ministry concerned.) "Access to quality Gold" (awarded Gold Cup for quality) to show the authority of the product, some product advertising Zeyi an expert, professor to make commitments. Such as: "A professor from the invention" (invented by Professor ... ...). In fact, the English advertising focus on the authorities, but advertisers prefer to let the facts speak for themselves, they often use the data obtained after repeated testing or to quantify the final results of the survey data to convince consumers, both simple and clear, clear, achieve a multiplier effect: 1.How to getloo watts of light for only 44 watts of electricity? (Home appliances ad) 2.You see, in laboratory tests. now Crest Complete got up to 3796 farther between teth than the leading flat brush. (Toothbrush ad) 3.A perfume with a fragrance as beautiful and lingering as only 4,000 flowers can be. (Perfume ads)
2.7 The flexible use of complex words
By the various hyphenated compound words concise, flexible and convenient method of word formation, not only has been in the news in English, English and other modern technology can be widely used in the English style, but it is much favored by advertisers, the advertising is in English for common, almost everywhere. Such as: 1.Italian designer Valentino"S 2004 Spnng-Summerready-to-women"s fashion colection presentation. (Fashion show ads) 2.International air express and cargo sales, sea-and-air co-ordinate transport information and consulting services. C0sco International Air Freight (shipping advertising) Such compound words in English advertisements abound, as the modification common are: top-quality fresh-tasting best-selling easy-to-dress brand-new carefully-selected and so on.
2.8 Recurring key words
In order to strengthen the tone. Highlight the product of a performance, or impress, so that consumers easily remember the name of the product. Advertisers often at any cost, recurring key words to the attention of the advertising value and the value reflected most vividly remember, people can blurt out the name of a commodity and its advantages. Such as: 1.Hot/Hot/Hot / Chilies create a nation of fire-eaters in search of heat. - - Daily News (dried chili ads) 2.She is the nimblest girl around. Nimble is the way she goes. Nimble is the bread she eats. Light. delicious. Nimble. (Jie bread ad. Note: The use of pun sentence modification techniques, translated: she is the most agile around the girl. Agility is a characteristic of her manners. "Jie" is her consumption of bread - soft, delicious, "Ming Jie ")
2.9 Innovative spelling, enhance the attractiveness, lively and interesting
Advertising English pursuit of novelty, unique, eye-catching, often with some words not found in the dictionary. Sometimes the pursuit of advertising hyperbole, unconventional results, based on characteristics of the product. To imitate the word formation, spelling homophonic piece, or by other substitution variants means that he coined new words and even some of Zhao Yan typos. Although the new coinage and different form of the original word, but meaning still remain, giving a natural, wonderful feeling.
Misspelling is a common spelling of innovation, can form the same or similar pronunciation, reflecting the humor, emphasizing the theme. 4ord costs 5ive% le $ $. (Ford Motor) This ad English misspellings vivid eye-catching, interesting, probably the most casual reader will also look to be caught, can not be ignored.
2.9.2 The proper use of prefix and suffix
English ads sometimes use some discretion before the suffix, to form new words or product names. Although the ad constitutes a new English words with affixes is not too much, but many of them pose with a new word before a suffix or trade names does greatly enrich the expressiveness of the language of advertising, particularly a prefix super, mega one, the suffix ex and y the most prominent one. The first ad in which super prefix used frequently in English, said "super." "Super", such as justice. Such as: 1.Lux the ad superich (foam rich, super moist), "mega one," said the king, or large, such as: mega-star film star, mega-hit movie blockbusters. mega-dollar super-huge sum of money, Mega-stars Jiang Wen (Jiang Wen) and Ge You (Ge You) take the lead role in this home1and film, (a video ad.) Suffix is generally considered from a ex excellence, often appear in many words in the trademark. For example: Timex to all. and to all a good time, "timex" is ex time a variant of the suffix, to emphasize "Timex" The accuracy and timing characteristics table. Y by a suffix consisting of a new word means "a little bit?" And "with? Color or features of the" other meaning of words with a strong El color. To read quite popular kind. Catchy. Such as: bubbly beer, milky flavor, silky hbric, toasty bread and so on.
2.10 Frequent use of acronyms Acronym also known as the acronym is a word in the phrase of the first letter of the major condensation, and therefore they can replace a few letters a few words. This eye-catching but also no shortage of nice words likely to cause a trademark of the curiosity of customers to attract their attention, arouse their desire to purchase, to improve the economic efficiency of goods, which frequently show his face in the ad. For example: 1.We offer-R guarantees: guaranteed repmr, replacement and refund. (Electrical advertisement "three guarantees": repair, replace or return) 2. SALT Sardian Shipping Service Sea-borne. Air-borne and Land-surface Transportation (Joint Shipping Company: sea and air transport) 3.3 a U Brand Unrivaled quality Unbeatable prices Unrested service ("three excellent" brand furniture: good quality; price; quality of service)
In summeries, advertising the use of English in vocabulary has its own unique, novelty, in the ad in English for an important role to play. The superior quality of English advertising for expanding markets, promoting sales, win customers, win the competition, undoubtedly played a crucial role. With China"s WTO membership and greatly enhanced overall national strength, China will more quickly to the world, more and more Chinese products will fly into the homes of ordinary people in Europe and America, so the English advertising business is a sunrise industry. In this paper, characteristics of business English vocabulary of advertising research, advertising can be translated to the majority of English fans to provide useful experience. Advertising English vocabulary features an interesting topic worthy of further excavation and research.
Article in Journal and magazine
China Daily，September l9，2003；
Daily News，March 18，1992
Shenzhen Daily，July 8，1999；Basic Format for Books
张彦等《商务文体翻译》.浙江：浙江大学出版社,2005年11月第1版.Article From an Online Periodical
第一部分 听力 （共两节，满分20分）
1. What is the weather like?
A. It’s raining. B. It’s cloudy. C. It’s sunny
2. Who will go to China next month?
A. Lucy. B. Alice. C. Richard.
3. What are the speakers talking about?
A. The man’s sister. B. A film. C. An actor.
4. Where will the speakers meet?
A. In Room 340. B. In Room 314. C. In Room 223.
5. Where does the conversation most probably take place?
A. In a restaurant. B. In an office. C. At home.
6. Why did the woman go to New York?
A. To spend some time with the baby. B. To visit her friends C. To find a new job.
7. How old was the baby when the woman left New York?
A. Two months. B. Five months. C. Seven months.
8. What did the woman like doing most with the baby?
A. Holding him. B. Playing with him. C. Feeding him.
9. What are the speakers talking about?
A. A way to improve air quality. B. A problem with traffic rules.
C. A suggestion for city planning.
10. What does the man suggest?
A. Limiting the use of cars. B. Encouraging people to walk.
C. Warning drivers of air pollution.
11. What does the woman think about the man’s idea?
A. It’s interesting. B. It’s worth trying. C. It’s impractical.
12. How long will the man probably stay in New Zealand?
A. One week. B. Two weeks. C. Three weeks.
13. What advice does the woman give to the man?
A. Go to New Zealand after Christmas. B. Book his flight as soon as possible.
C. Save more money for his trip.
14. What can we learn about flights to New Zealand at Christmas time?
A. They require early booking. B. They can be twice as expensive.
C. They are on special offer.
15. Why did Jane call Mike?
A. To ask him to meet her. B. To tell him about Tom. C. To borrow his car.
16. Where will Jane be in about one hour?
A. At Mike’s place. B. At the airport. C. At a garage.
17. What can we infer from the conversation?
A Jane has just learned to drive. B. Jane’s car is in bad condition.
C. Mike will go to the airport.
第二部分 英语知识运用 (共两节, 满分35分)
第一节 单项填空 (共15小题；每小题1分，满分15分)
21. As a writer, he was ______ failure, which forced him to be in _____ search of another way to make a living.
A. a; / B. /; the C. a; the D. the; /
22. It was a long time since the girl last saw her parents, no wonder she was not _____ excited when they came.
A. much B. greatly C. a little D. a bit
23. Is this factory ______ he visited last Friday?.
A. where B. that C. the one D. which
24. The reason _____ he explained for his being late was ______ his alarm clock didn’t work.
A. why; because B. that; because C. /; that D. for which; that
25. His mother doesn’t ________ of her going to study in the United States alone.
A. allow B. agree C. achieve D. approve
26. Is there anything _____ I can do for you?
. A. which B. who C. as D. that
27. -------Have you been _______?
-------Yeah. As a matter of fact, I’ve been going to the gym for half a year.
A. carrying out B. turning out C. making out D. working out
28. My glasses ________I was like a blind man fell to the ground and broke.
A. which B with which C. without which D. without that
29. He is a man of great experience, and _______much can be learned.
A. who B. from him C. from whom D. whom
30. He went into the restaurant and sat down in his _______seat.
A. ordinary B. common C. average D. usual
31. .Can you think of a case________ this phrase can be used?
A. which B. that C. where D. what
32. How much would you_______for repairing my watch?
A. spend B. charge C. cost D. pay
33.________forever are the days_______I was young.
A. Going, when B. Gone, when C. Go, when D. Gone, by then
34. ------I do think the rabbit is a beautiful, gentle animal. -----__________
A. So it is B. So is it C. So does it D. So it does
35. He used to get up at 6:30, _____?
A. didn’t he B. wasn’t he C. used he D. wouldn’t he
第二节 完形填空 (共20小题；每小题1分，满分20分)
A rich man was camping alone on a hill. One day it began to rain and the rain made the tent wet. At last he 36 make his way home. As he passed a beautiful house he 37 to look for a rest. A lady in 38 walked past him with her 39 holding up high. Following her were her two pretty daughters. They stopped and stared at him 40 .
“Who are you? We don’t like tramps（流浪汉）going 41 our home .”one of them shouted.
“Go away at once. ”cried the other.
“But I’m not a 42 . ”said the man, “All I want is food and stay for the night.”
“How 43 you come here? Go away at once!” they 44 , “We don’t like your feet around our house. Go, go!”
The man moved on and reached a 45 house. On entering it he saw a 46
preparing their supper. Though the light was 47 and the furniture was poor, it made him feel 48 and comfortable.
“Can I have some 49 and rest for the night?” he asked. “Of course, friend,” said the woman, bringing forward a little chair for him. “We are going to 50 _____ our supper. Come and 51 us.”
The food was not 52 but they shared it with the stranger. That night they let him sleep on their bed 53 they themselves used the stable（马房）. Early the next morning, the man said good-bye to them. Their 54 left him a memory full of thanks.
When he reached home he 55 ordered a lovely house to be built for the couple in the woods.
36. A. had to B. must C. should D. would
37. A. tried B. managed C. asked D. stopped
38. A. sight B. cloth C. silk D. trouble
39. A. nose B. head C. eyes D. hands
40. A. curiously B. suddenly C. surprisingly D. angrily
41. A. around B. over C. to D. at
42. A. madam B. tramp C. thief D. stranger
43. A. do B. can C. will D. dare
44. A. explained B. continued C. repeated D. announced
45. A. big B. small C. lovely D. dirty
46. A. woman B. man C. person D. couple
47. A. weak B. bright C. dark D. strong
48. A. sad B. cold C. warm D. clean
49. A. cloth B. food C. light D. chair
50. A. prepare B. cook C. buy D. have
51. A. join B. help C. attend D. enjoy
52. A. enough B. scary C. short D. lot
53. A. and B. while C. then D. when
54. A. coldness B. sickness C. kindness D. thank
55. A. quickly B. finally C. happily D. quietly
56. The clock strikes every _______ of an hour.
A. ten minutes B. fifteen minutes C. thirty minutes D. forty-five minutes
57. You can read the time of Big Ben _________.
A. at the top of the clock tower B. in the Houses of parliament
C. on the hands of the huge clock D. on the four faces of the clock
Do you want something different? Something exciting? Here are our new groups of tours.
One of the most unusual places in Asia. Very few tourists go to Tibet. All around are the tallest mountains in the world. You will visit beautiful monasteries (寺庙) and crowded street markets, you will also see wonderful Tibetan dancing.
Length(长度) of trip－14 days. Group size:16. Cost－＄6,000.
Ride a bicycle around the most beautiful tropical (热带的) island in the world. You will swim in the clear, warm tropical water, and go camping in the beautiful national parks.
Length of trip－7 days. Group size:9~12. Cost－＄695.
Do you like French food? Do you like to cook? Visit Paris and seven other French cities. Visit the best restaurants. Eat the most delicious food in the world. Study cooking with the most interesting chefs of France.
Length of trip－15 days. Group size: 14~18. Cost－＄4,500.
California’s American River is one of the fastest, most exciting, and most difficult rivers to raft. You will never forget this trip! The trip is for adventurous people only! You must be in good health.
Length of trip－3 days. Group size:8~10. Cost－＄650.
58. In Tibet, the tourists can’t see ________.
A. high mountains B. Tibetan dancing
C. beautiful monasteries D. beautiful national parks
59. Which tour is the longest one?
A. Tibet Tour. B. Maul Bicycling Tour. C. Cooking Tour. D. American River Tour.
60. A person likes adventure. He doesn’t want anything that’s easy. And he is healthy. Which tour is best for him?
A. Maul Bicycling Tour. B. Tibet Tour. C. Cooking Tour. D. American River Tour.
61. A person enjoys different cultures(文化). He doesn’t like to see a lot of other tourists. He is interested in Asian cultures. He can choose _________.
A. Cooking Tour B. Tibet Tour C. American River Tour D. Maui Bicycling Tour
62. A person needs exercise. He would like some warm weather, too. The best tour for him is __.
A. Tibet Tour B. Cooking Tour C. Maul Bicycling Tour D. American River Tour
A couple had a son eleven years after they married. They were a loving couple and the boy was the apple of their eye. When the boy was around four years old, one day the father was very tired after work so he asked his wife to pick up their son. The mother, who was very busy in the kitchen, totally forgot about it.
Later the boy lost his way on the street. When the son was found missing, the mother hurried to look for him, but she didn’t find him. The mother felt very sad and didn’t know how to face her husband.
When the father went to the police station after hearing that the son was missing, he looked at his wife and said just four words. What do you think the four words were? The husband just said "I love you, darling."
The son was missing. If he had picked him up earlier, this would not have happened. There is no point in blaming (责备) anyone. His wife had also lost her only child. What his wife needed at that moment was comfort and understanding from her husband. That is what the husband gave his wife. Several weeks later, with the help of the police, the couple finally found their lost son. The family’s relationship became stronger over that time.
Sometimes we spend lots of time asking who is to blame. We miss many chances to give each other support and let each other feel the warmth of human relationships. Get rid of all your unwillingness to forgive, selfishness, and fears and you will find the world is much more wonderful.
63. What is the meaning of the underlined phrase "the apple of their eye"?
A. A person who always has a sweet smile. B. A person who is as pretty as an apple.
C. A person who is loved more than anyone else. D. A person who looks like an apple.
64. Why didn’t the father pick the boy up himself?
A. He was very lazy. B. He thought the mother had picked him up.
C. He forgot to pick him up. D. He was too tired to do it.
65. What can we learn from this passage?
A. Be careful in everything you do. B. Love is the most important thing.
C. Learn to forgive others. D. Everyone can make mistakes.
66. What do you think of the husband?
A. Warm-hearted. B. Careful. C. Hard-working. D. Broad-minded.
Tom walked into a shop . It had a sign outside : "Second-hand (旧的) clothes bought and sold . "He was carrying an old pair of trousers and asked the owner of the shop, "How much will you give me for these?" The man looked at them and then said: "Two dollars."
"What !" said Tom. "I had guessed they were worth at least five dollars."
"No," said the man, "they aren"t worth a cent more than two dollars."
"Well," said Tom, taking two dollars out of his pocket. "Here"s your money. These trousers were hanging outside your shop. The list price (标价)of them was six dollars and a half. But I thought that was too much money, so I wanted to find out how much they were really worth."
Then he walked out of the shop with the pair of trousers and disappeared before the shop owner could think of anything to say .
67. At first the owner of the shop thought that Tom __________ .
A. wanted to steal the trousers B. wanted to sell the trousers
C. wanted to fool him D. wanted to buy the trousers
68. The shop owner insisted that the trousers were worth only two dollars because ____ .
A. he wanted to sell them cheaply (廉价地) B. he wanted to buy them cheaply
C. he didn"t like the trousers D. they were old and dirty
69. In fact, the trousers _________.
A. were hanging inside the shop B. were stolen by Tom from the shop
C. had been the shop owner"s D. had been Tom"s
70. From the story we know that _________ cheaper than the list price.
A. the owner sold the trousers two dollars
B. Tom sold the trousers one dollar and a half
C. the owner bought the trousers three dollars
D. Tom bought the trousers four dollars and a half
A recent study shows that nearly 50 percent of the school kids in Beijing do not have breakfast. They tend to feel sleepy all day and have bad memories, so it is hard for them to get high marks in all kinds of tests.
Some students who study deep into the night choose to miss breakfast so that they can have a few extra minutes in bed. Others are given money to buy their breakfast on the way to school because their parents are too busy to prepare it for them. In addition, a few school girls want to have good figures and often go to school without breakfast.
In fact the morning meal plays an important part. It can provide30percent of the whole day’s energy. For a creative mind and better judgment, school kids should start their days with a regular breakfast.
81. A person who practices sports and games is called an a__________.
82. T__________ are young people who are between 13and 19 years old.
83. Remember, dial 110 in case of an e____________
84. The earthquake caused great d_________; many people died and many more lost their homes.
85. A new law has been passed to l_____________ pollution of the air.
They never gave me a chance to________ myself.
It was a ________ for me to remember all the faces and names.
After ____________ from university, he went to China to study Chinese.
89. 这些药片真的很有效！ The pills really _______!
If you ________ meals, you don’t get enough energy.
1. 人称：第一人称 2.时态：一般现在时
3.内容要点：①表示对招聘职位感兴趣 ②自己各方面的优势 ③期盼得到回复
Dear Sir or Madam,
I’m a student from Xinhua Middle School.